______________

I'm Shreya Jaiswal, a product designer at
Breathing.ai I use an evidence-driven approach to create measurable improvements in user experiences. I specialize in research- and behavioral science-backed designs.

In a past life, I studied primate behavior 🐒 at California National Primate Center to better understand ourselves. 🧠 In my free time, I'm designing for sustainability 🌱 at the
Lemur Conservation Network.

Work ↘Resume  ↗

My recipe for successful products

01 Research
I use quantitative and qualitative research to see user habits and patterns. I use moderated interviews to analyze behavior in short time constraints.

02 Prototyping
When redesigning or innovating a
product, I use quantitative and qualitative research to see user habits and patterns. I use moderated interviews to analyze behavior in short time constraints.

01 Testing
When redesigning or innovating a
product, I use quantitative and qualitative research to see user habits and patterns. I use moderated interviews to analyze behavior in short time constraints.

01 Reiterate
When redesigning or innovating a
product, I use quantitative and qualitative research to see user habits and patterns. I use moderated interviews to analyze behavior in short time constraints.

Medium      
    LinkedIn

Web Development and Design for Akitra's Product Launch

I spearheaded the development of a new website for Akitra’s cybersecurity product Andromeda™, decreasing the call-to-action clicks by 3, time involved by 15 minutes, and informational questions by 90%.

See Case Study →

Increasing Sales for West General During a Pandemic

I spearheaded the redesign of West General’s marketing website, increasing online presentation leads by 500% and sales by 130% during the COVID-19 pandemic.

See Case Study →

Ideation and User Research for GiveShop

I led the product research for GiveShop, a social impact giving web platform. By increasing users’ content comprehension by 53%, users also showed a 25% increase in interest in the platform.

See Case Study →

Informing Voters About Trump's Responsibility in the Pandemic

I am currently studying voting behaviors and compiling COVID-19 data to create an informational platform for my current client. This case study is still in progress.

~COMING SOON~